A Better Pig and A Better Future: Roots Run Deep for Matt Culbertson
As the chief operating officer of PIC, Matt Culbertson can’t remember a day of his life that wasn’t centered around the pork industry. Dr. Culbertson recently sat down with @PORKBusiness to share his passion for pork production, how the industry has evolved over the years, and the biggest challenges and opportunities he sees ahead for producers worldwide.
Click the link to read the full Q&A: https://www.porkbusiness.com/.../better-pig-and-better...
As the chief operating officer of PIC, Matt Culbertson can’t remember a day of his life that wasn’t centered around the pork industry. Dr. Culbertson recently sat down with @PORKBusiness to share his passion for pork production, how the industry has evolved over the years, and the biggest challenges and opportunities he sees ahead for producers worldwide.
Click the link to read the full Q&A: https://www.porkbusiness.com/.../better-pig-and-better...

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PRRS is a global issue with enormous costs for the swine industry.
From increased pressure on resources and ensuring animals stay healthy, the economic toll is massive, affecting farms of every size and type, in every corner of the world. The economic burden impacts the full value chain, beginning with producers and ending with consumers.
That’s why we believe in responsible progress, rooted in science, like the PRRS-resistant pig.
Eliminating PRRS could be a meaningful step toward a stronger, more sustainable future for pig producers everywhere.
Learn more: PRRSresistantpig.com
From increased pressure on resources and ensuring animals stay healthy, the economic toll is massive, affecting farms of every size and type, in every corner of the world. The economic burden impacts the full value chain, beginning with producers and ending with consumers.
That’s why we believe in responsible progress, rooted in science, like the PRRS-resistant pig.
Eliminating PRRS could be a meaningful step toward a stronger, more sustainable future for pig producers everywhere.
Learn more: PRRSresistantpig.com
GP2_newAudioThis is "GP2_newAudio" by Pig Improvement Company - PIC on Vimeo, the home for high quality videos and the people who love them.

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What does the future of pig farming look like?
According to Dr. Craig Lewis, genetic innovation is driving healthier, more resilient pigs — boosting productivity without compromising welfare. In Farmers Weekly, he shares how technology is reshaping pork production for modern farming.Pigs of the future: genetics shaping a more resilient herdAdvances in pig genetics are rapidly changing breeding and herd management. With digital phenotyping and artificial intelligence, breeders can now select pigs not just for growth a

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New official PIC UK page on Facebook and Instagram! We’re excited to announce the launch of our new channels to connect directly with British pig producers!

On our PIC UK Facebook and Instagram profiles, you’ll find engaging insights and valuable data to help boost the competitiveness of your farms.


Follow us to stay informed — and feel free to recommend our content to your network! Together, let’s continue growing the future of pig production in the UK. 
https://www.instagram.com/pic.unitedkingdom/
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Per ISU research, antibiotic use for piglets increased by 379% after a PRRS break. For older pigs, antibiotic use increased by 274%.
PRRS doesn’t just cause illness. It weakens the immune system, leaving pigs more vulnerable to secondary infections that often require more antibiotics.
The PRRS-resistant pig was developed to help prevent pigs from catching PRRS in the first place, which could help farmers reduce overall sickness in their herds and, in turn, the need for antibiotics.
That’s a win for pigs, producers, and people who care about our food system.
PRRSresistantpig.com
PRRS doesn’t just cause illness. It weakens the immune system, leaving pigs more vulnerable to secondary infections that often require more antibiotics.
The PRRS-resistant pig was developed to help prevent pigs from catching PRRS in the first place, which could help farmers reduce overall sickness in their herds and, in turn, the need for antibiotics.
That’s a win for pigs, producers, and people who care about our food system.
PRRSresistantpig.com

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Where Profit is built: Four key levers
Enhancing farmer’s profitability through maternal genetics The cost pressure behind every decision In today’s competitive European pork market, producers are under pressure like never before. Feed...

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How weaning age affects performance across the system
The Power of Timing: Why Weaning Age Is the Strategic Lever of Piglet and Sow PerformanceWhy it matters In swine production, timing is everything—and when it comes to weaning, the right moment can make the...

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How innovative feeding strategies transform weaning outcomes
Feeding for Success: Strategic Nutrition at Weaning to Drive Piglet and Sow PerformanceWhy it matters In pig production, few moments are as nutritionally and physiologically demanding as weaning. The piglet transitions from...

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Optimizing weaning: From tactical separation to strategic transformation
Weaning is not simply a transition—it is a biological, behavioral, and logistical milestone that determines the trajectory of both the piglet and the sow for the rest of their production cycle. Done well, it boosts performance and animal welfare. Done poorly, it cascades into digestive disorders, reduced intake, stress-induced mortality, and missed reproductive
Weaning is not simply a transition—it is a biological, behavioral, and logistical milestone that determines the trajectory of both the piglet and the sow for the rest of their production cycle. Done well, it boosts performance and animal welfare. Done poorly, it cascades into digestive disorders, reduced intake, stress-induced mortality, and missed reproductive
Optimizing weaning: From tactical separation to strategic transformationWhy it matters Weaning is not simply a transition—it is a biological, behavioral, and logistical milestone that determines the trajectory...

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From risk to resilience: Rethinking weaning management to boost piglet performance
Weaning is one of the most critical turning points in a piglet’s life. It is a moment of profound physiological, nutritional, and behavioural disruption that, if mismanaged, can compromise lifetime performance and welfare. Yet, when approached strategically—with science, structure, and empathy—it becomes a launchpad for health, growth, and productivity.
As the industry pursues more efficient, welfare-centred production, managing the weaning transition with precision is no longer optional. I
Weaning is one of the most critical turning points in a piglet’s life. It is a moment of profound physiological, nutritional, and behavioural disruption that, if mismanaged, can compromise lifetime performance and welfare. Yet, when approached strategically—with science, structure, and empathy—it becomes a launchpad for health, growth, and productivity.
As the industry pursues more efficient, welfare-centred production, managing the weaning transition with precision is no longer optional. I
From risk to resilience: Rethinking weaning management to boost piglet performanceWhy it matters Weaning is one of the most critical turning points in a piglet’s life. It is a moment...

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